WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.
We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.
→ Learn more about what makes WUMA special

The MSc Marketing at WU Vienna is one of Austria’s leading graduate programs, focusing on strategy, consumer behavior, and practical application.
It prepares students for careers in brand management, market research, and beyond, combining academic excellence with real-world experience.
→ Learn more about the MSc Marketing at WU ViennaWUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.
We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.
→ Learn more about what makes WUMA specialThe MSc Marketing at WU Vienna is one of Austria’s leading graduate programs, focusing on strategy, consumer behavior, and practical application.
It prepares students for careers in brand management, market research, and beyond, combining academic excellence with real-world experience.
→ Learn more about the MSc Marketing at WU Vienna

WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.
We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.
→ Learn more about WUMA
The MSc Marketing at WU Vienna is one of Austria’s leading graduate programs, focusing on strategy, consumer behavior, and practical application.
It prepares students for careers in brand management, market research, and beyond, combining academic excellence with real-world experience.
→ Learn more about MSc Marketing
WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.
We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.
→ Learn more about what makes WUMA special
We organize informal events like trips, sport meet ups, or after-hour drinks to build community and create memories.
We connect students with companies through networking events, guest lectures, and on-site company visits.
We represent the MSc Marketing cohort and act as a link between students, faculty, and the university.
We maintain a growing network of alumni to foster long-term connections beyond graduation and across industries.
Our three departments, Events, Partners, and Communications, work together to support the full student journey.
From planning events to managing socials, WUMA is where students apply marketing beyond the lecture hall.
WUMA offers companies the opportunity to connect with ambitious students, gain insights from the next generation, and build lasting relationships.
Connect with top-tier marketing students early and identify future interns, junior hires, or student brand ambassadors.
Position your company directly within the marketing program at WU and increase awareness among a relevant audience.
Gain valuable input from students who bring academic expertise, unbiased views, and creative marketing approaches.
Strengthen your company’s relationship with WU and build long-term ties to future decision-makers in the field.




Follow us on Instagram and LinkedIn for updates, insights,
and behind-the-scenes moments. Or join the alumni
WhatsApp group to stay part of the WUMA network.
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Follow us on Instagram and LinkedIn for updates, insights, and behind-the-scenes moments. Or join the alumni
WhatsApp group to stay part of the WUMA network.
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