Group of WUMA students holding the Banner
Group of Marketing Students in Cohort Foto
Students at a Company visit
Students at a Beachvolleyball Field

Today`s Students.
Tomorrow`s Marketeers

WUMA is the official student association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies to build a thriving marketing network.

WUMA

About WUMA

WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.

We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.

→ Learn more about what makes WUMA special
Animation of students with leisure items
Animation of students with study items
About the Master

The MSc Marketing at WU Vienna is one of Austria’s leading graduate programs, focusing on strategy, consumer behavior, and practical application.

It prepares students for careers in brand management, market research, and beyond, combining academic excellence with real-world experience.

→ Learn more about the MSc Marketing at WU Vienna
About WUMA

WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.

We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.

→ Learn more about what makes WUMA special
About the Master

The MSc Marketing at WU Vienna is one of Austria’s leading graduate programs, focusing on strategy, consumer behavior, and practical application.

It prepares students for careers in brand management, market research, and beyond, combining academic excellence with real-world experience.

→ Learn more about the MSc Marketing at WU Vienna
Animation of students with leisure itemsAnimation of students with study items

WUMA

About WUMA

WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.

We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.

→ Learn more about WUMA
Animation of students with leisure items
About the Master

The MSc Marketing at WU Vienna is one of Austria’s leading graduate programs, focusing on strategy, consumer behavior, and practical application.

It prepares students for careers in brand management, market research, and beyond, combining academic excellence with real-world experience.

→ Learn more about MSc Marketing
Animation of students with study items
About WUMA

WUMA is the official student and alumni association of the MSc Marketing program at WU Vienna. We connect students, alumni, and companies.

We build a vibrant community, organize impactful events, and represent student interests within the university and the wider marketing industry.

→ Learn more about what makes WUMA special
Animation of students with leisure items

What We Do

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Social Events

We organize informal events like trips, sport meet ups, or after-hour drinks to build community and create memories.

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Career Events

We connect students with companies through networking events, guest lectures, and on-site company visits.

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Student Representation

We represent the MSc Marketing cohort and act as a link between students, faculty, and the university.

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Alumni Network

We maintain a growing network of alumni to foster long-term connections beyond graduation and across industries.

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Internal Collaboration

Our three departments, Events, Partners, and Communications, work together to support the full student journey.

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Marketing in Action

From planning events to managing socials, WUMA is where students apply marketing beyond the lecture hall.

Student Picture
Niklas Schulte
Alumni Class of 2025

“I enjoyed connecting with companies during WUMA’s Partner Events. The club offers many Workshops and Networking opportunities, which can easily expand your horizon. No matter if it’s advertising, Consulting or entrepreneurship, our Alumni go in all sorts of career paths.”

Student Picture
Lennart Wloka
Alumni Class of 2025

“I loved that I was able to bring my ideas to life right after joining. I’ve always enjoyed meeting new people, which is why I particularly liked moderating the alumni talks. I highly recommend that every marketing graduate start their own projects!”

Image of Person of Company Partner
Roland Fink
Prinzhorn Group HR Director

“I had the great pleasure of hosting a workshop at the WU Marketing Association. I was particularly impressed by the enthusiastic students, the international atmosphere, the inspiring questions, and the lively exchange of ideas. The modern and practical approach, which connects students with real-world business topics, makes the WU Marketing Association a unique platform for collaborative learning and development.”

Image of Person of Company Partner
Simone Reeh
Marketing Director Nespresso Österreich

“Young talents bring fresh perspectives and a new creative depth. Their curiosity and power of innovation are the key to charging brands with relevance and creating emotional bonds. The exchange with the next generation is essential to remain a strong brand and stay at the pulse of the time.”

Partners

WUMA offers companies the opportunity to connect with ambitious students, gain insights from the next generation, and build lasting relationships.

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Access to Talent

Connect with top-tier marketing students early and identify future interns, junior hires, or student brand ambassadors.

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Targeted Visibility

Position your company directly within the marketing program at WU and increase awareness among a relevant audience.

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Fresh Perspectives

Gain valuable input from students who bring academic expertise, unbiased views, and creative marketing approaches.

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Meaningful Connection

Strengthen your company’s relationship with WU and build long-term ties to future decision-makers in the field.

Merch

Wear the brand. Feel the spirit.

From cozy hoodies to everyday basics, our merch lets you
show your WUMA identity on campus and beyond.
Designed by students
Our merch is designed by students from the program -  
simple, clean, and made to feel like something you'd actually
want to wear on and off campus.
Limited drops only

We collect orders first, then produce on demand. That means:
no overstock, no leftovers and no second chances once the
order window is closed.
Support the community

We sell all items at cost, no profit, no markup. It’s about
identity, not business. Grab your piece and show what you’re
part of.

Merch

Wear the brand. Feel the spirit.

From cozy hoodies to everyday basics, our merch lets you show your WUMA identity on campus and beyond.
Designed by students
Our merch is designed by students from the program -  simple, clean, and made to feel like something you'd actually want to wear on and off campus.
Limited drops only

We collect orders first, then produce on demand. That means: no overstock, no leftovers and no second chances once the order window is closed.
Support the community

We sell all items at cost, no profit, no markup. It’s about identity, not business. Grab your piece and show what you’re part of.

Stay connected – online and beyond

WUMA Social Media on Laptop and Phone Screen

Stay connected – online and beyond

Laptop and Phone with WUMA Social Media Accounts on Screen